This comparison examines Stape and TagPilot, two companies in the server-side tracking space. The differences are analyzed across several areas: feature set, GTM hosting, data gateways, CMS integrations, CRM integrations, compliance, support, and additional services.
What is Stape?
Stape is a dedicated team of experts specializing in server-side tagging, helping businesses improve their data collection with more reliable and privacy-friendly tracking solutions. Since launching in 2021, Stape has quickly become a trusted name in the marketing technology space, offering a robust platform with numerous power-ups and advanced features designed to simplify the migration to server-side Google Tag Manager.
Their solutions improve data accuracy, boost website performance, and support compliance with privacy regulations. Praised for its intuitive interface and responsive customer support, Stape boasts a strong Trustpilot rating of 4.5, reflecting widespread user satisfaction and confidence in its services.
What is TagPilot?
TagPilot is a team of professionals focused on making server-side tagging accessible and efficient for businesses of all sizes. Since launching their hosting platform, they’ve created an easier way to set up server-side Google Tag Manager, while offering practical tools like setup presets, built-in monitoring, and enhanced support for major ad platforms.
Their approach emphasizes performance, scalability, and data privacy, making server-side tagging more approachable without sacrificing power. With flexible pricing and a commitment to usability, Tag Pilot continues to support teams looking to modernize their tracking infrastructure.
Comparison of features
When evaluating server-side tracking solutions, Stape and TagPilot are two popular options to consider. This comparison highlights how each provider handles data collection, integration, and customization, helping you determine which best fits your needs. To read about alternative options, you can check the Stape vs. Sirdata comparison.
→ GTM server container hosting
GTM hosting means running Google Tag Manager on a server instead of in the browser. It helps your site run faster, keeps your data more secure, and gives you more control over how tracking works.
| Stape | TagPilot |
| Stape is a company specializing in server-side tracking, offering a range of tools designed to simplify and improve data tracking. Founded in 2021, it serves a global customer base and continues to expand its presence internationally. Stape offers a free plan, and paid plans start at $17 per month for the Pro plan with 500,000 requests. | TagPilot is a company focused on improving tracking for WordPress and WooCommerce websites. Their main product is a plugin that sets up tracking via Google Tag Manager. Since 2024, they’ve also offered server-side GTM hosting. Development activity dates back to 2021. Their pricing starts at $15 per month for server-side GTM hosting, with a 7-day free trial available. |
→ Comparison of Gateways
In server-side tracking, gateways act as the middle layer that passes data from your website or app to the right analytics and marketing tools. They make sure the information flows smoothly, securely, and in the right format.
| Stape | TagPilot |
| It can run various gateways, including Meta CAPI, Stape Gateway, TikTok eAPI, and Snapchat CAPI. Pricing starts at $10 per single domain/Pixel; $100 for up to 20 domains or 100 Pixels | Tagpilot supports a wide range of server-side integrations, including GA4, Google Ads, Meta Conversions API, TikTok Events API, and others, through its server-side GTM hosting platform. While they don’t refer to these as ‘gateways,’ the functionality is comparable, with pre-built extensions, consent mode support, and out-of-the-box configuration. Their pricing starts at $15 per month for server-side GTM hosting, with a 7-day free trial available. |
→ Comparison of CMS apps
CMS apps help improve your website tracking by adding e-commerce data, keeping cookies active longer, making tracking work even with ad blockers, and sending data to other tools using Stape apps.
| Stape | TagPilot |
| Stape offers handy CMS apps to make setting up server-side tracking super easy, no matter which platform you use. There are apps for:ShopifyWordPressMagento 2BigCommerceWixPrestaShop and a Shopware app are coming soon. These apps help you track e-commerce events better, keep cookies active longer, work around ad blockers, and send data where it needs to go. You can install the app for your platform, and you’re good to go. | TagPilot offers these 3 CMS/e-commerce integrations called:Premium GTM WooCommerce IntegrationPremium GTM PrestaShop Integration, and a GTM for Shopify (Tag Concierge GTM Tracking). Each app is designed to push complete e-commerce events to the GTM dataLayer, fully compatible with GA4 standards. They help improve data quality, unify event tracking across channels, and make it easier to connect your store with marketing tools. |
→ CRM integrations
CRM apps connect your CRM system to Meta using the Leads API, automatically sending updates like lead conversions to your Meta Pixel. This improves ad tracking, targeting, and campaign performance without manual work.
| Stape | TagPilot |
| Stape’s apps let you connect your CRM with Meta or create Customer Match lists in Google Ads. The apps automatically send leads and conversion data, including offline conversions, without needing webhooks. They currently support HighLevel, Zoho, Pipedrive, HubSpot, and Salesforce. These apps let you automatically report pipeline events, like leads turning into customers, to your Meta Pixel, helping improve ad performance and targeting without manual data uploads. | It seems TagPilot currently doesn’t provide CRM apps (at least not publicly listed). |
→ Compliance
Compliance matters in server-side tracking because it ensures user data is collected, stored, and shared in line with privacy laws like GDPR and CCPA. This helps protect user rights, builds trust, and reduces the risk of legal or financial penalties.
| Stape | TagPilot |
| Stape’s compliance and security practices are built into its company culture, going beyond basic requirements. The company maintains:ISO 27001:2022SOC 2SOC 2HIPAADORADORAGDPRUS Data PrivacyCCPAAWS Foundational Technical Review | TagPilot doesn’t publicly share specific compliance certifications like SOC 2, but focuses on data control and privacy. Their server-side GTM lets businesses keep sensitive data in-house, reducing third-party exposure. They also offer a customizable consent banner compatible with Google Consent Mode v2 to help with GDPR and CCPA compliance. |
→ Support
Customer support connects a business with its clients, and when it falls short, the entire company can suffer. Let’s see how each company handles support services.
| Stape | TagPilot |
| Stape offers several helpful resources to support users at every step of their server-side tagging journey. Here are three key options: Stape Academy – a free online learning platform open to everyone, providing a solid introduction to server-side tagging.Support – a dedicated support team available 24/7 to assist clients with technical questions and issues.Stape Community – a free forum where users and experts share advice and solutions, helping you solve problems even before reaching out to support. | TagPilot provides several useful support options to help users get the most out of their server-side tracking setup. Here are three main ways they assist their customers: Live Chat – real-time help available through the chat widget on their website for quick answers.Email Support – users can reach out via a contact form to get help directly from the team.Documentation – detailed guides and resources to help with setup and troubleshooting. |
→ Value-added features
Stape and TagPilot both offer value-added features that go beyond basic tracking, helping users optimize their setups and improve data quality. These extras include things like advanced integrations, expert support, and helpful resources tailored to each platform.
| Stape | TagPilot |
| Website Tracking Checker This tool helps you quickly verify if your website’s tracking setup is working correctly. It scans your site to spot any issues or missing tags, so you can fix problems before they impact your data.Setup Assistant The Setup Assistant guides you step-by-step through configuring your server-side tracking, making the process simple, even if you’re new to it. It helps ensure everything is set up correctly for accurate data collection. | Profit Tracking TagPilot’s Profit Tracking feature enables businesses to monitor actual profitability by integrating cost of goods sold (COGS), shipping, and fulfillment data. This allows for real-time profit calculations, helping to identify the most profitable customer segments and optimize advertising spend accordingly.Practical GTM Toolkit This toolkit provides 21 ready-to-use Google Tag Manager configurations, complete with tags, triggers, variables, and templates. Each preset comes with detailed video guides and quick reference PDFs, enabling users to implement and maintain their tracking setups efficiently. |
Conclusion
Stape and TagPilot both offer strong server-side tracking solutions, but focus on different strengths. Stape provides more CMS and CRM integrations, strong compliance certifications, and helpful resources like a free academy and community forum. It’s a good fit for businesses that want a full-featured, privacy-focused platform with solid support.
TagPilot focuses on easy setup, performance, and practical tools like profit tracking and a GTM toolkit. It’s a good choice for businesses looking for simple, effective tracking with strong data control, especially for e-commerce.
FAQ
1. Can I migrate from TagPilot to Stape?
Yes, you can easily migrate by exporting your existing server container and importing it into a new GTM container hosted on Stape. The process is straightforward and fully documented in this guide: How to migrate to Stape
2. Are there TagPilot templates available in the GTM Template Gallery?
At the moment, we couldn’t find any TagPilot templates in the GTM Template Gallery.
However, there are numerous tag and variable templates developed by Stape, one of the largest distributors of server-side GTM templates.
You can explore them here:
Stape Templates in GTM Gallery
3. Which solution is best for startups or companies with a smaller budget?
Currently, Stape appears to be the more affordable option.
While TagPilot’s pricing starts at $15 per month, Stape offers gateways starting from just $10 per month, making it a more budget-friendly choice for small businesses and startups.
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