If you have ever thought about switching to server-side tracking and explored the topic, or you have already done that, the names Taggrs and Stape should be familiar to you. Both are top solutions for companies that want to improve user interaction tracking and stay compliant with privacy policies. It is always difficult to choose, however, when on both sides of the wights you have deserving and worthy titles.
Thus, let’s compare Stape and Taggrs, discuss their pros and cons, features offered, prices, support, etc., and come to a conclusion on which of them could be a better choice for different situations (or there is an unquestionable leader for all cases).
| What is Stape? | What is Taggrs? |
| Stape is a company that specializes in server-side tracking and is famous for a vast library of benefits and power-ups aimed at making data tracking even more convenient and effective. Funded in 2021, it boasts hundreds of thousands of clients worldwide. This shows us that Stape can boast the best recommendation possible – people’s trust. | Taggrs is another famous company that offers server-side tracking services. The two main products it offers are GTM hosting and Meta CAPI Gateway hosting on a server. The company counts thousands of clients worldwide and is considered Stape’s direct competitor due to its popularity among online businesses and mostly positive reviews from its clients. |
Feature comparison
Both Stape and Taggrs work in the same field – they provide server-side tracking services. It is impossible, however, to say they are just clones of each other, as it often happens in many industries. These companies represent different approaches to the matter and different business philosophies.
→ Stape
Let’s talk about Stape features first. The company sticks to the principle of constant improvement and innovation. On the list of its products, there are:
- global gateways hosting (Meta, TikTok, Shopify, and more);
- global GTM hosting;
- integrations with CRMs (Salesforce, Hubspot, and more), CMSs (WordPress, Wix, Shopify, and more), and SDKs (iOS, Android, Node.js, PHP).
The main thing to highlight here is gateway hosting, as this is a very popular option with smaller and medium-sized businesses. It does not require complex configuration and can be used almost immediately after setting it up.
There is a special category of benefits and power-ups on Stape’s website. Those are available to all clients and make server-side tracking easier and more effective. For instance, WordPress plugin from Stape aimed at businesses that operate with this CMS specifically, or Stape’s Shopify app for those who run a shop on that platform. The company’s custom loader effectively protects the GTM container and GA4 from all the known ad blockers. It also offers tools like connections and monitoring for effective monitoring and debugging, which Taggrs severely lacks. Add to this such power-ups as bot detection and cookie keeper, and you get an even more effective server-side tracking setup.
→ Taggrs
Taggrs is more conservative in its approach. It also offers global server hosting, but it focuses mainly on GTM containers and does not offer such a wide variety of gateways (only the one for Meta). On one side, operating with analytical platforms via a server GTM offers more flexibility and customization opportunities, allowing for a deeper and more detailed configuration. On the other hand, not every business needs such a massive approach, and would prefer a gateway option more.
At first, it seems that that’s it, and Taggrs has nothing more to offer. However, we found out that the company has a self-titled app for Shopify, but it is just not represented on their website (or at least, it is extremely difficult to find it there). It is only possible to find it on Google. Thus, the company may have more to offer, but simply does not want to show off.
Stape vs Taggrs comparison table
| Stape | Taggrs | |
| Offers a custom subdomain | + | + |
| Free plan available for all users | + | + |
| Global server network | + | + |
| Custom Loader for ad blocker bypass | + | + (but operates with significant downsides) |
| Automatic management of third-party integrations | + | – |
| An introductory course into server-side tracking | + (Stape Academy, available for free) | – |
| A help center or similar knowledgebase-like resource | + | + |
| Gateways for various platforms are available | + | – (only one Gateway for Meta) |
| Clear and loyal pricing policy | + | + |
| Monitoring of tracking anomalies and issues | + | – |
| Compliance with privacy policies | + (ISO 27001, SOC 2, HIPAA, GDPR, DORA) | + (GDPR, ISO 27001) |
| Fast out-of-the-box configuration and setup | + | + |
| Built-in analytics | + | + (for a limited number of events) |
| Has logs that help to analyze any issues | + | – |
| A built-in solution for syncing with the sGTM container | + | – |
Data destinations comparison
When listing Taggrs features, we mentioned that the company offers Meta Conversions API Gateway hosting. However, the platforms it operates with are similar to Stape’s. In the case of Taggrs, though, only the server GTM option is available for all platforms except Meta.
| Stape | Taggrs | |
| Meta | + (official partners) | + |
| Google Ads | + | + |
| Google Analytics | + | + |
| TikTok | + (official partners) | + |
| Snapchat | + (official partners) | + |
| Shopify | + | + |
| + | + | |
| + | + | |
| Klaviyo | + | + |
| Attentive | + | + |
| Postscript | + | – |
| Yotpo | + | – |
Prices comparison
One of the questions that bothers almost all clients, on top of everything else, is how much a service costs. Both Stape and Taggrs offer a free plan for small businesses that do not process more than 10,000 requests per month. For bigger amounts, Stape pricing may not seem as lucrative as Taggers’s at first glance, but if you consider all the treats and additional services Stape has, a slightly higher price becomes completely reasonable. For instance, Taggrs asks for $127 per month for 10,000,000 requests, and Stape – $150, with multi-domain support, Cookie Keeper, File Proxy, and many other features. Both companies also have custom plans for clients that operate with hundreds of millions of requests per month.
Thus, although Taggrs pricing is more attractive in vacuum, Stape offers more features and services for a slightly higher price, which are extremely useful for big businesses.
Support and resources
Support service may be a game-changer for many clients, especially those who are not deep into server-side tracking. Taggrs server-side tracking provider has the same options available for clients with any amount of requests – help desk, live chat, tutorials, and debug series.
Stape has a 24/7 support service available via e-mail and chat. Additionally, users of some payment plans can book a call with the support service. It also offers a free academy that serves as an introduction to the world of server-side tracking available to everyone, and has a YouTube channel where lots of useful points are covered.
Why choose Stape
The question is why choose Stape of all Taggrs alternatives, for instance, SprTags or Usercentrics? The main reason is that it offers more benefits and valuable features. In addition to that, Stape allows everyone to familiarize themselves with the basics of server-side tracking completely for free via its demo account. Add to that a set of Gateways for various analytical platforms that require minimal configuration from the user (unlike tracking solely via a server GTM), and you get a solid and accessible server-side tracking solution.
Stape is also one of the most significant contributors to the GTM tag templates gallery, which is an extremely useful free community resource. This, combined with the free academy and dozens of free benefits and power-ups, makes the switch to server-side as easy and smooth as possible.