Server-side tagging is becoming essential for businesses that want more accurate data, faster websites, and better control over privacy. Two platforms making this easier are Stape and SprTags. Both let you move tracking from the browser to a server, which helps avoid ad blockers and ensures data is more reliable.
In this article, we’ll compare Stape and SprTags, looking at their features, ease of use, support, and overall value, to help you figure out which one might be the best fit for your business.
You can also check how Stape compares to Elevar in the server-side tracking industry.
What is Stape?
Stape is a server-side tagging platform that launched in 2021, helping businesses collect data more accurately and securely. Their team of experts works with clients around the world to set up and maintain server-side tracking, making sure everything runs smoothly and complies with privacy standards. In just a few years, Stape has grown rapidly, earning praise for its intuitive platform, helpful customer support, and strong reviews from satisfied users.
What is SprTags?
SprTags is a server-side tagging platform founded in 2023, designed to help businesses collect data more accurately and securely. Their team of experts collaborates with clients worldwide to set up and maintain server-side tracking, ensuring smooth operations and compliance with privacy standards. In a short period, SprTags has gained recognition for its intuitive platform, responsive customer support, and strong reviews from satisfied users.
Side-by-side feature overview
To give you a clear view of what each platform offers, we’ve compared Stape and SprTags side by side. This overview shows their main features and tools, making it easier to see how they differ and which one might be a better fit for your business.
Hosting for GTM containers
Hosting for GTM containers means running your Google Tag Manager setup on a server instead of in the browser. This makes your site faster, gives you more control over your data, and keeps tracking reliable even if users have ad blockers or strict privacy settings.
| Stape | SprTags |
| Setting up a GTM container with Stape is quick and straightforward: you create a Stape account, copy your GTM configurations, and your server-side tracking is ready to use. Stape offers a free plan for up to 10,000 monthly requests, and paid plans start at $17–$20 per month for 500,000 requests, depending on the plan. Enterprise plan from Stape costs $200 per month, and it includes all business features, multi-domain with up to 50 domains and 20,000,000 requests. The platform supports a wide range of popular data destinations, including Meta, Google, TikTok, Snapchat, Pinterest, Klaviyo, and more, ensuring seamless integration with most major marketing and analytics tools. | Setting up a server-side tagging container with SprTags is straightforward: create an account, configure your container, and your server-side tracking is ready to use. SprTags offers a free plan for up to 15,000 monthly requests, allowing you to test the service without any cost. Paid plans start at $15 per month for the Starter plan, which includes up to 500,000 requests, and go up to $185 per month for the Enterprise plan, which supports up to 20,000,000 requests. On their website, SprTags do not explicitly list specific integrations with any platforms. However, they do mention the capability to connect any data source to your GTM container, indicating flexibility in integrating with various platforms. |
Gateways for faster setup
Gateways offer a simpler and more cost-effective solution compared to GTM containers, though they are less flexible. Smaller businesses often choose this route for its ease of setup, while larger companies usually opt for server-side GTM for greater customization. How do the companies we discussed address these options?
| Stape | SprTags |
| Stape supports a variety of gateways, including TikTok Events API Gateway, Meta Conversions API Gateway, Snapchat Conversions API Gateway, and the Stape Gateway for GA4 and Google Ads. These setups let Stape support the most common data destinations at a lower cost, though with slightly fewer features than full server-side GTM containers.The cheapest gateway setup costs only $10, compared to $17 for the cheapest paid plan. | SprTags doesn’t offer ready-made gateways like some other platforms, but it is highly flexible and can connect to a wide range of data sources based on your needs. Users can link any data source to their GTM container, and features like Google Service Account add-on integration make it easier to connect with Google services. |
Server-side tracking for CMS
CMS applications simplify conversion tracking on specific platforms, helping businesses capture important e-commerce data and maintain accurate tracking even when users have ad blockers. Tools like Stape apps can extend this functionality further by keeping cookies active longer and sending data seamlessly to other analytics or marketing platforms. But the question remains: do all solutions provide these integrations out of the box?
| Stape | SprTags |
| Stape offers a range of CMS apps that make setting up server-side tracking quick and easy across different platforms. The available and upcoming apps include: – Shopify – WordPress – Magento 2 – BigCommerce – Wix – PrestaShop – Shopware (coming soon) These apps help track e-commerce events more accurately, extend cookie duration, bypass ad blockers, and send data to the tools you need. | SprTags focuses on server-side tagging and offers features like Google Service Account integration. For CMS platforms, you’ll likely need to set up custom configurations or use third-party tools to connect your site. |
Server-side tracking for CRM
CRM apps link your CRM system to Meta through the Leads API, automatically sending lead updates to your Meta Pixel. This makes ad tracking, targeting, and campaign performance more accurate, without needing any manual input. Let’s see what Stape and SirData offer in this area.
| Stape | SprTags |
| Stape’s apps make it easy to connect your CRM with Meta or Google Ads Customer Match. They automatically send lead and conversion data, including offline conversions, without requiring webhooks. Currently supported CRMs include HighLevel, Zoho, Pipedrive, HubSpot, and Salesforce. These apps let you report pipeline events, like leads becoming customers, directly to your Meta Pixel, improving ad targeting and campaign performance without manual uploads. | SprTags makes it easy to connect server-side tracking with your CRM, helping marketing and sales teams work together more effectively. By syncing data directly to your CRM, you can better nurture leads and improve conversion rates using the insights captured from your campaigns. However, SprTags does not specify which CRM platforms are supported. The integration is flexible, allowing connections with various CRM systems, though compatibility may depend on your specific CRM and setup. |
Data protection practices
Implementing proper privacy policies and safeguards ensures that personal data is secure. This not only prevents legal problems but also strengthens user confidence in your brand.
| Stape | SprTags |
| Stape takes data security and compliance seriously. The company meets important standards like ISO 27001, HIPAA, GDPR, and DORA. This means it follows strict rules for managing data, protecting privacy, and keeping information safe. These certifications are especially important for businesses handling sensitive data or operating in the EU. With these measures, Stape provides a secure and trustworthy server-side tracking solution. | SprTags improves data privacy and compliance by handling data collection and processing on the server side. With a correct setup, you can ensure that your tracking aligns with GDPR, CCPA, and other privacy regulations. However, SprTags does not explicitly disclose its formal compliance with specific data protection certifications. Still, this approach allows you to collect valuable insights for optimization while maintaining user trust and reducing the risk of regulatory penalties. |
Customer assistance
Having reliable help when you run into issues is essential. Good customer assistance ensures that any setup or tracking problems are quickly solved, so your platform runs smoothly and efficiently.
| Stape | SprTags |
| Stape Community – a space where users can connect, share experiences, and learn from each other about server-side tracking. Helpdesk – a platform that provides assistance with technical questions and troubleshooting to ensure smooth setup and operation. Stape Academy – a learning course that offers tutorials, guides, and courses to help users understand server-side tracking and make the most of Stape’s tools. | SprTags provides customer assistance through several channels to support users with their server-side tagging needs: – Email Support – reach out to SprTags for inquiries or assistance. – Contact Form – use the contact form on their website to submit questions or requests. – Social Media – connect with SprTags on LinkedIn. These resources are designed to help users navigate and optimize their use of SprTags’ platform. |
Additional tools
It’s common for server-side tracking platforms to provide extra tools alongside their core functionality. These additional features can be integrated into a server-side tracking setup to enhance user experience and improve the accuracy and quality of the collected data.
| Stape | SprTags |
| Template Library – a collection of over 100 ready-to-use templates that can be added to your GTM container for free, helping track events and improve interactions with target platforms. Website Tracking Checker – a tool that scans your website to identify tracking issues or missing tags and provides recommendations to ensure your data collection works correctly. | SprTags offers a variety of add-ons to extend the functionality of their server-side tagging platform: Multidomain, FileProxy, xGeo, xUserId, xUserAgent, CustomLoader, Schedules, Alerts, Log, Anonymizer, XML to JSON, Delay, CookieKeeper, and Google Service Account. These add-ons are accessible through the SprTags dashboard and can be configured to suit specific tracking requirements. Even though they have a similar logic to the Stape power-ups, you are welcome to try them all out. |
Conclusion
Both Stape and SprTags are solid choices for server-side tagging, but they take slightly different approaches. Stape is great if you want ready-made tools like CMS apps, a template library, and a Website Tracking Checker, so it makes setup quick and easy and works smoothly with lots of platforms. SprTags is about flexibility, letting you customize your setup with a wide range of add-ons and CRM integrations to fit your specific needs.
In the end, it comes down to what you’re looking for: a platform that’s ready to go with built-in support and guides (Stape) or one that gives you the freedom to tailor everything (SprTags). Either way, both help you track data more accurately, stay compliant, and get better insights for your marketing and analytics.
You can also check out how Stape compares to Usercentrics or what Taggrs vs. Stape have to offer to make the choice that fits your needs best.
FAQ
Which platform provides more flexibility for custom tags?
The main difference is in how they handle flexibility. Stape offers custom features in a structured, guided setup with prebuilt tools like CMS apps, templates, and gateways, making setup easier but a bit more “set in place.” SprTags focuses on full customization, letting you tailor GTM containers and server-side tracking exactly how you want. Both support custom tags, but SprTags gives more control, while Stape balances flexibility with ready-made tools.
Which platform is more scalable for multiple websites?
If you manage multiple websites, Stape is generally more scalable. It lets you handle several domains from a single GTM server container, making tracking easier and consistent across sites. Stape also supports multi-domain setups and comes with built-in tools that simplify managing multiple websites. SprTags is flexible and highly customizable, but scaling to many sites may require more manual setup. So, Stape is usually better for agencies or businesses running multiple websites.
How does Stape simplify analytics and reporting versus SprTags?
Stape makes analytics and reporting easier with a centralized dashboard that shows how your server-side tracking performs. You can track key metrics like requests recovered from ad blockers and extended cookie lifespans. Real-time monitoring alerts help you catch issues quickly. SprTags doesn’t clearly show built-in analytics or reporting features. So, if you want detailed, integrated analytics and reporting, Stape is the stronger choice.
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