Modern LLMs and AI chatbots love to start any discussion about server-side tracking with the words “in the modern fast-paced digital environment”, or something like that. Well, who are we to go against that trend, and how are we worse than AI models? In today’s fast-paced digital world, it is essential to know the best services and technologies in the crucial sphere. Data tracking is one of these spheres for online businesses and digital marketers.
Sirdata is a prominent title that offers a server-side tracking switch for better data gathering and conversion tracking, and so is the main Sirdata alternative, Stape. Which of them should you choose, and who has the best pricing policies, toolkits, and support services? Let’s answer these and many other related questions here. Also, do not hesitate to check Stape vs. Jentis comparison, if you want to get a glimpse of the situation with other competitors.
What is Stape?
Stape is one of the pioneers in the sphere of server-side tracking. Founded in 2021, it unites data tracking specialists from all over the world to help their clients configure and maintain a server-side tracking setup. It took the company only a year to reach the mark of 10,000 customers, and in 2025, this number had grown to over 200,000.
If you check Trustpilot, Google, or any other popular review service, you will see that its rating fluctuates in the range of the top marks. Stape may get negative reviews, but all of them usually get a quick reply, explanation, and suggestions of possible solutions. This indicates that the company works hard and cares about the quality of services it provides and its reputation.
What is Sirdata?
Sirdata is a French company offering various marketing-related services to businesses and agencies. Founded in Paris in 2012, this team of 37 professionals and enthusiasts focuses on creating a genuine infrastructure for interacting with local (in this case, European) and international clients.
While it is impossible to find Sirdata reviews on Trustpilot, other review websites usually show the company’s rating at 4-4.5 out of 5, which is a decent result for such a small team. However, it should also be mentioned that the number of reviews they get is also not significant: on average, 4-5 on any platform.
Comparing Stape’s and Sirdata’s features
Let’s review the services both companies offer. Of course, we will focus on server-side tracking and related features and services. However, we will also mention all the notable tools and features both companies offer in other domains (if there are any).
GTM hosting services from both companies
Hosting a Google Tag Management container is the essential server-side tracking feature, without which there is no sense in considering a solution (unless a custom tag-management environment is offered). Here is what Stape and Sirdata have to offer in this domain.
| Stape | Sirdata |
| You can create a GTM container and host it with Stape in minutes. The whole procedure is effortless and requires you to create a profile with Stape, copy GTM configs there, and enjoy your fresh server-side tracking setup. You do not need to pay anything if the number of processed monthly requests is less than 10.000. Stape’s pricing plans start at $20/month for 500.000 requests. Regarding data destinations, Stape covers most of the known and all popular ones (Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn, Matomo, Klaviyo, etc.). | Sirdata also allows you to host a GTM container with them. On the technical side, the procedure of doing so is the same as Stape’s. Sirdata pricing, however, is different. The company does not have a free plan for small businesses, and the cheapest offer is €89 for 2.000.000, which is more expensive than Stape’s ($20 for 500.000 requests*4=$80). The list of Sirdata’s data destinations is shorter: Google, Meta, LinkedIn, Matomo, and TikTok. |
What Stape and Sirdata offer regarding gateways
Gateways are less flexible than GTM containers, but they are easier to configure and cheaper. Generally, smaller businesses stick to this option, while big corporations prefer server GTM. What can the discussed companies offer here?
| Stape | Sirdata |
| Stape allows you to host the following gateways:Signals Gateway (works with multiple platforms);TikTok Events API Gateway;Meta Conversions API Gateway;Snapchat conversions API Gateway;Stape Gateway (for GA4 and Google Ads).In such a way, the company covers the most popular data destinations, offering a cheaper but also slightly limited solution (starting from $10 per month). | Sirdata tracking service focuses solely on server GTM hosting and does not have any gateways available on its list of features. On one side, bigger businesses do not actually suffer from such an approach. On the other hand, companies of a smaller size may lack something that would still fit their needs for a lower price. |
Stape’s and Sirdata’s view on CMS apps
CMS applications make it easier for businesses to work on specific platforms and track conversions there. It would seem that with such an important task, both titles should have such integration. However, is that really so?
| Stape | Sirdata |
| Stape has quite a big list of platforms for which it offers CMS applications:Shopify;Wix;WordPress;Salla;Presta Shop, and some others.They can be found in official shops or app stores of those and installed in minutes. | Sirdata features a CMP app presented on the Shopify store. While it does not influence the conversion tracking directly, proper consent management is never too much. |
How both approach compliance
Compliance is a cornerstone of modern data tracking. Breaking privacy policies may result in legal issues, financial and reputational losses for the company. Let’s check what approach our today’s titles have to this matter.
| Stape | Sirdata |
| It is fair to say that Stape integrates with any compliance platform, as all the settings and configurations are supposed to be done in the GTM container hosted on their service. Moreover, it also offers a free power-up called Anonymizer, which allows businesses to hide their clients’ private data before the data package is shared with analytics. | Sirdata has a custom, self-developed consent management platform called ABconsent. It offers vast customization options and covers all the actual privacy policies, allowing users to stay compliant with them. |
Support service: Stape vs. Sirdata
Support service is the main channel of communication between the users and the service provider. How do Stape and Sirdata approach it, and what do they offer in terms of solving their clients’ issues?
| Stape | Sirdata |
| Stape’s support service is available to all of the company’s clients. The main channels of communication are e-mail and chat. Those companies that purchase the enterprise plan can also contact their personal manager via phone should any issues arise. Stape community is another valuable source of information on anything connected to how the company works and its services. In its essence, it is a community forum where anyone can share their experience, problems they might have faced, and how those were solved. The company also has a free video course on server-side tracking. It is an excellent presentation of the technology and a guide on how to use its main aspects and tools. Everyone who completes this course gets a server-side tracking expert certificate from the company. | Sirdata server-side tracking service has a support service available to all its clients, although the response time may vary depending on the payment plan. It also offers personal manager services to all official partners and users of the Enterprise plan. In addition to that, you can find videos on how to create a server GTM container and how to connect it to the hosting on their website. These videos can be helpful for those who want to try to configure everything themselves. |
Additional features that the companies offer
It is quite a common thing nowadays to offer something extra, something on top of the main features. Additional tools that can be added to the server-side tracking setup to improve user experience and the quality of gathered data.
| Stape | Sirdata |
| Stape has a vast template library (over a hundred). These templates can be added to the GTM container for free to help track the events and improve interaction with the target platforms. This library is constantly updated, so if you are Stape’s client, we recommend checking it from time to time; you might find something useful there. The company has also presented the Website Tracking Checker recently. It is a unique tool that allows everyone to test how tracking on their website works, identify existing issues, and get recommendations on how to solve them. | Everyone who has an account with Sirdata can log in and see various graphs and statistics on their audience, demographic data, interests, and purchase intentions etc. It is a useful service if you want to improve your targeting and understand your clients better. |
Conclusion
Sirdata tag manager service is a decent choice for companies that switch to server-side tracking. It allows businesses to host a server GTM container with them and establish a connection with the most popular analytics platforms. An important point – the company has its own CMP platform and guarantees compliance with privacy policies.
On the other hand, Stape offers all the same things, but it has more attractive pricing policies, integrates with more platforms, and has a more flexible and responsive support service (not mentioning the community help). The number of features this company offers, and the fact that it keeps adding new ones, like Website Tracking Checker, make Stape a top 1 choice for everyone thinking about switching to server-side tracking among all Sirdata alternatives.
FAQs
Can switching from Sirdata to Stape improve GA4 tracking accuracy?
It potentially can. Stape has a designated gateway for Google’s services (Stape Gateway), a collection of useful tags that can be added to the container, and power-ups that can directly influence the accuracy. Custom Loader, for instance, makes tracking more resistant to ad blockers, and Cookie Keeper prolongs the lifetime of first-party cookies. These are only some examples, and there are many more power-ups to explore.
What makes Stape better for tracking offline conversions than Sirdata?
Stape features an Offline conversion tag, which automatically sends information about online conversions to the corresponding analytical platform. Sirdata, on the other hand, requires it to be manually shared, which makes it a worse solution.
Which platform is easier to scale for small campaigns?
Stape is a more preferable solution for small campaigns as it has a free plan for a low number of requests. It also supports gateway hosting. Launching a corresponding API via a gateway instead of server GTM is cheaper, faster, and is often a better option for smaller projects.
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