What company would you choose to work with if you need to implement the server-side tracking technology for your business? There are probably a dozen decent titles, and considering that the tracking industry is relatively narrow, those titles are pretty similar and offer functionality that is, in most cases, alike. To make the search field a bit smaller for you, we would like to highlight two major titles: Stape and Elevar. We will analyze features and pricing policies for both companies to understand which of them would be a better choice for your business.
What is Elevar?
Elevar is a company that focuses mostly on cooperation with e-commerce businesses and providing them with solutions for server-side tracking. It provides them with a modern and comprehensive solution to securely collect data about their clients, bypassing the major limitations of client-side tracking, such as ad blockers and browser security protocols. Elevar also has an easy integration with the major marketing platforms, such as GA4, Facebook, Google Ads, and others. It also focuses on user privacy and compliance with GDPR and CCPA, ensuring that its clients do not have any legal issues for breaking their clients’ privacy or misusing some of their personal information.
What is Stape?
As for 2025, Stape is a leading provider of server-side tracking services. It focuses on guaranteeing businesses more accurate, reliable, and privacy-compliant data that can be used for analytics and optimization of their advertising campaigns. It is an official partner of Facebook, TikTok, Google Ads, Snapchat, and other major advertising platforms and has hundreds of world-renowned companies among its clients (e.g., Intersport and Paul Smith). We will discuss Stape features in more detail a bit later, but for the introduction, it is enough to say that the company has everything you need to set up and maintain a server-side tracking configuration and a bit extra to make it more convenient and effective.
Feature comparison of Stape and Elevar
Let’s take a look at a table that describes the differences between these two companies in a more visual and comprehensive way.
| Stape | Elevar | ||
| 🤌 | Is compatible with all existing operating systems simply because it is a cloud service. | 🤌 | Is compatible with all existing operating systems simply because it is a cloud service. |
| 🤌 | Cooperates with digital agencies, eCommerce companies, marketing agencies, tech companies, and SaaS companies, which makes Stape a pretty versatile partner. | 👎 | As most of Elevar’s clients are eCommerce companies, its functionality and services are focused mainly on this sector. |
| 🤌 | Small businesses can take advantage of Stape’s free plan, which gives them all the key functionality they need, with the only limitation of 10,000 requests per month. | 👎 | Has a free starter’s plan for Shopify, which covers 100 orders per month. Elevar charges $0.40 for every order that surpasses this number. |
| 🤌 | Does not have a free trial, but offers a free plan described above instead. | 👎 | Has a 15-day free trial. |
| 🤌 | Plan pricing starts at $17 per month. | 👎 | The cheapest plan is $200 per month. |
| 🤌 | Allows users to create a custom plan based on the number of monthly requests. | 👎 | Has only fixed plans. |
| 🤌 | Integrates with several e-commerce platforms – BigCommerce, Wix, WooCommerce, Shopify, and more. | đź‘Ž | Operates only with Shopify. |
| 👎 | The support response time is up to three business days, according to the website (for the most expensive plan, it is up to 1 business day). | 🤌 | The longest support response time is 24 hours, according to the website. |
| 🤌 | Has Gateways for TikTok, Meta, and Snapchat. The company also offers Stape Gateway for Google Analytics 4. Pricing for these services starts at $8. | 👎 | Does not allow you to host gateways. |
| 🤌 | Stape is sharpened to operate with different platforms, which is why you can have a lot of options on what you want to activate when configuring the service. | 👎 | The setup process is mostly automated and focused on Shopify. On one side, it makes it easier to configure Elevar for users without technical expertise. On the other hand, flexibility and customization opportunities suffer. |
Comparing data destinations
When you only start exploring the question, it may be difficult to understand what data destinations are supported by each company, as in other third-party reviews, the information may vary, and even be the opposite. We did our best to clarify this question and help you to decide whether you prefer to use Elevar’s server-side tracking services or Stape’s, and which title has more to offer.
| Elevar | Stape | |
| (is an official partner) | ||
| (is an official partner) | ||
| TikTok | (is an official partner) | |
| Klaviyo | ||
| (via Pinterest tag) | (is an official partner) | |
| Snapchat | (is an official partner) | |
| Matomo | ||
| Yotpo Email & SMS | ||
| Segment | ||
| Postscript | ||
| Microsoft Office conversions | ||
| Google Ads offline conversions |
As you can see, in this domain, both companies are almost equal. However, Stape has an advantage over Elevar in the context that it has Gateways, while its competitor has to manage data transitions without them. Although bigger companies would not select Gateway over sGTM anyway, for smaller businesses, it is a significant advantage in Stape’s favor.
Prices comparison
We have already mentioned the basic pricing differences in the overall comparison table, we would like to highlight some of the most prominent differences in more detail.
- While Elevar has fixed tariffs for its plans, Stape offers some discounts to those who are ready to cooperate with them for the whole year. For instance, the Business plan price starts at 100$ per month, but if you are ready to pay for a year, the sum will be $1000 instead of $1200. A significant economy, especially for smaller companies.
- Stape’s pricing is more transparent as it allows companies to calculate the price based on the number of requests they expect to send. Elevar has fixed numbers, and for all extra requests, their clients are required to pay over the plan price (from $0.4 to $0.03, depending on the plan).
- The free plan offered by the company seems to be packed with Elevar features, while the one from Stape seems to be more “cut”. On the other hand, however, it still provides you with all the tools needed to start using your new server-side tracking setup.
Overall, Stape’s pricing policy seems to be more beneficial than Elevar’s, although the services the latter offers may be more attractive to those using only Shopify.
Support and resources
Both companies are pretty similar in terms of the support services they offer, being at least half a step ahead of Stape and Elevar alternatives. The waiting time for a reply from Stape’s support may be a bit longer in terms of the “up to” limit, but from our and other customers’ experience, support agents from both companies reply fast and provide professional assistance. Two things Elevar lacks compared to Stape are a community with recommendations from other users and the Academy, which helps people new to the industry familiarize themselves with server-side tracking.
Which one should you choose?
Although Elevar’s pricing is not as attractive as Stape’s, if you are planning to use Shopify only, it might be a better option simply because it is optimized to work with the named platform. Stape, on the other hand, integrates with Shopify as well as other major platforms like BigCommerce, WooCommerce, Wix & more. Additionally, it offers powerful features like Gateways, giving it a strong edge in flexibility and performance. Combined with more competitive pricing and access to learning resources like the Stape Academy, it stands out as a more versatile and user-friendly solution for businesses looking to implement server-side tracking.
FAQ
Which of these two titles works better to improve ROAS – Stape or Elevar?
Both companies offer server-side tracking services and allow server GTM container hosting. Stape, however, demonstrates more flexibility in configuration. It attracts smaller businesses by offering Gateway hosting, while staying compatible with the domain of big companies and corporations. Moreover, it has a vast library of valuable benefits and power-ups. Thus, it would not be wrong to answer here that Stape would be a better choice to improve ROAS. Alternatively, if you are interested in other options, you can check the Stape vs. TagPilot comparison.
Which platform supports its clients better?
In terms of conventional support service, you will not see much difference. Stape, however, offers some juicy extras. The company has Stape Academy, a free introductory course into the technology. Stape has also gathered a skillful group of enthusiasts in one place, and its community is a great supporting resource.
Can I use Stape with my Shopify store?
Undoubtedly yes. Even more, Stape has an official application in the Shopify store, which makes the whole configuration process even easier.
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